Sydney Purcell Earns Qualified Association Specialist Credential, Advancing Client-Focused Innovation at AMC Source

AMC Source is thrilled to recognize Sydney Purcell for earning her Qualified Association Specialist (QAS) credential. This professional milestone showcases Sydney’s commitment to expanding her knowledge and her passion for delivering innovative, high-impact service to the associations she supports.

Sydney pursued the QAS to deepen her understanding of the many facets of association management. Her biggest takeaways? The value of effective strategic planning, non-dues revenue development, and the nuanced legal considerations that impact associations.

What sets Sydney apart is her immediate application of what she learned. She’s already implementing strategies for non-dues revenue programs, coalition building, and membership benefit assessments—all aimed at strengthening member retention and driving growth.

“I feel this credential will help me better lead my clients with a comprehensive understanding of what makes associations run successfully,” she said. Sydney also has her eye on the future, with professional development goals that include expanding into LMS platforms, content development, and web design to enhance clients’ digital presence.

Congratulations, Sydney, and thank you for your continued commitment to excellence and innovation!