Leading From the Heart: Association Virtual Meetings with Ruth Saint Julien

At AMC Source, virtual meetings are about more than technology. They are about connection, accessibility, and meaningful engagement. In our Leading From the Heart series, we highlight the team members whose expertise and values help associations thrive in every environment.

This week, we’re proud to feature Ruth Saint Julien, whose work in association virtual meetings helps expand access, strengthen engagement, and support mission-driven communities.

Expanding Access Through Association Virtual Meetings

Ruth’s favorite part of supporting virtual meetings is the ability to bring people together regardless of location.

“Virtual meetings are about helping people connect, learn, and succeed,” she shared. By removing geographic barriers, virtual meetings allow associations to reach more members, increase participation, and create inclusive experiences that meet people where they are.

Her work ensures that virtual environments feel just as intentional, engaging, and supportive as in-person gatherings.

Why Association Work Matters

What draws Ruth to association work is the purpose behind it.

“Associations are mission-driven,” she explained. “The people involved genuinely care about their members and the impact they’re making.”

Supporting organizations that exist to serve, educate, and uplift their communities gives her work meaning beyond the day-to-day logistics.

The Values That Guide Her Work

Ruth approaches every project through three guiding professional values:

Service

Anticipating needs and ensuring everyone feels supported and confident.

Integrity

Communicating clearly and following through so clients, speakers, and sponsors can trust the process.

Adaptability

Remaining flexible and creative when plans change, ensuring continued value and strong outcomes.

These values shape how Ruth supports both virtual programming and broader association initiatives.

Values in Action: Supporting Virtual Engagement

Ruth incorporates her values by staying proactive and responsive across every stage of a virtual meeting.

Whether she’s supporting virtual workshops, managing sponsorship components, or coordinating speakers, she focuses on clear communication and anticipating potential challenges before they arise. When plans shift, she adapts quickly and creatively to ensure participants continue to feel supported and engaged.

This steady, flexible approach helps clients deliver confident, professional virtual experiences—even in fast-changing environments.

How the Field Evolves When Values Lead

Ruth believes that if more professionals embraced service, integrity, and adaptability, association experiences would become stronger across the board.

We would see deeper trust, better collaboration, and more engaging, member-centered experiences. Virtual meetings would feel less transactional and more intentional, strengthening connections between associations and the communities they serve.

Leading with Purpose in a Digital World

Through her work, Ruth demonstrates that successful virtual meetings are not defined by platforms or tools alone. They are defined by how supported people feel throughout the experience.

Her values-driven approach ensures that virtual environments remain welcoming, effective, and aligned with each association’s mission.

Looking to strengthen your association’s virtual meetings and online engagement?

AMC Source partners with associations to design and support virtual experiences that are accessible, engaging, and mission-aligned.

Connect with our team to learn how we can support your virtual meeting goals.

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