Leading From the Heart: Association Sponsorship with Krissy

At AMC Source, sponsorship is about more than funding. It’s about relationships, alignment, and shared purpose. In our Leading From the Heart series, we highlight the team members whose expertise and values strengthen associations from the inside out.

This week, we’re proud to feature Krissy, whose work in association sponsorship connects vision with opportunity in meaningful, sustainable ways.

Building Bridges Between Vision and Opportunity

What Krissy loves most about sponsorship is the role it plays in turning potential into real-world impact.

Through thoughtful sponsorship strategy, she connects associations with partners whose values, audiences, and resources can amplify the organization’s mission. These connections often translate into funding for programs, enhanced member experiences, and expanded reach for causes that matter.

“I enjoy being that facilitator,” she shared. “Helping associations turn potential into tangible support is incredibly rewarding.”

Why Association Sponsorship Work Matters

For Krissy, working with associations means supporting mission-driven communities that exist to uplift their members and advance shared goals.

She also values the unique strength associations bring to the table: highly engaged, niche audiences. Through well-designed sponsorship and partnership programs, she helps associations clearly articulate their value to sponsors while strengthening long-term sustainability for the organization.

The Values That Guide Her Sponsorship Approach

Krissy’s work is guided by three core professional values:

Integrity

She is upfront about what’s realistic and committed to follow-through, building trust and long-term relationships with both associations and sponsors.

Proper Planning

Clear goals, defined responsibilities, and strong sponsorship plans set the foundation for success. This upfront clarity ensures smoother execution and shared understanding of what success looks like.

Fun, Levity, and Positive Energy

Krissy believes collaboration works best when there’s room for humor and enjoyment. In a detail-heavy, deadline-driven environment, a sense of fun helps teams stay engaged, think creatively, and see the bigger picture.

Values in Action: Sponsorship Strategy That Delivers

A recent example of Krissy’s approach came during a trip to Washington, DC, where she facilitated the Senior Executive Association’s board meeting, sponsor forum, and member networking event hosted by Morgan Stanley.

From the outset, proper planning and customization ensured the unique needs of both the association and sponsor were met. Krissy worked closely with board members, association leaders, and sponsors to clarify expectations and align on outcomes, reinforcing transparency and trust across all parties.

Just as importantly, she focused on creating a welcoming, engaging environment. Given the uncertainty many in the federal workforce were experiencing at the time, that sense of connection mattered deeply. Thoughtful touches, including Halloween décor and sweet treats, helped set a relaxed tone and encouraged authentic relationship-building.

The result was a seamless event that delivered meaningful value for members, sponsors, and the association alike.

How Sponsorship Changes When Values Lead

Krissy believes that if more professionals embraced integrity, planning, and positive energy, sponsorship would shift away from transactional, short-term deals and toward long-term, strategic partnerships.

That shift benefits everyone involved, associations become stronger and more sustainable, sponsors see greater alignment and return, and members experience deeper, more impactful engagement.

Leading With Purpose

Through her work, Krissy demonstrates that effective association sponsorship is about trust, collaboration, and shared vision. When partnerships are built with intention and heart, they become powerful tools for advancing mission and community.

Looking to strengthen your association’s sponsorship strategy?

AMC Source partners with associations to design sponsorship and partnership programs rooted in clarity, alignment, and long-term value.

Connect with our team to learn how we can support your sponsorship goals.