This week, we’re proud to feature Yana Sanabria, whose work in association finance brings clarity, structure, and long-term perspective to the organizations she serves.

Association sponsorship is most effective when it’s built on trust, alignment, and shared purpose. In this Leading From the Heart feature, AMC Source spotlights Krissy and her values-driven approach to association sponsorship.

In an environment where member expectations evolve faster than organizational structures, effective association management depends on one thing above all else: the ability to listen, test, adapt, and lead with intention. That mindset was at the center of the Florida Society of Association Executives Foundation Think Tank: The Member Engagement Lab, facilitated by Amanda Kaiser and focused on Experimenting with Tomorrow’s Tactics.

For Celeste, event experience design begins with connection. Her favorite part of meeting planning is building relationships with members and creating spaces where people feel seen, welcomed, and valued.